If you’re looking for ONLINE MARKETING you’ve come to the right place.
There’s no denying it, the world is rapidly shifting from ANALOGUE TO DIGITAL. People are consuming more and more digital content on a daily basis on mobile phones, laptops, desktop computers at work, and more.
Companies that have not yet recognized this in their Marketing Strategies will be and need to adapt fast.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age.
In this BLOG I will be sharing with you The Fundamentals of Online Marketing that is from the BASICS of DIGITAL WORLD. You’ll be seating there and thinking that
- What is Digital Marketing?
- How is the Internet Growth?
- What are the different types of Digital Marketing?
Digital marketing is “…a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.”
Digital marketing is an effort to spread the word about your company that uses the internet to reach people involves an electronic device.
Internet marketing, or online marketing, refers to the promotion of goods and services on the internet.
The online world acts as a medium to communicate messages that a business drafts for its audience.
Online marketing is also synonymous with online advertising.
It Is Necessary To Understand That Online Marketing Is Not Second To Traditional Marketing.
Nor is it a complimentary service that you can use to boost your marketing efforts on other mediums.
Instead, online marketing is a hardcore way to promote a business and make it known to an audience that is bombarded with tons of similar stimuli every minute of the day.
Online marketing lies in finding newer ways to reach customers and markets that would be interested in what a business has to offer.
Since TRADITIONAL MARKETING like newspaper, prints, and TVs have been tried over and over again, a new and creative internet marketing idea seems to be the fresh start that modern businesses so desperately need.
In the last few years by using online marketing method, many companies, and business owners aim to break the confused that have piled up because of nonstop marketing efforts.
Every company and every business, in an attempt to attract customers, to satisfy in various marketing tactics, like an ad in the local newspaper or a TVs campaign that can be viewed on various channels.
When combined, all these campaigns lead to an overload and customers usually become resistant to such attempts.
Internet marketing provides a different way to do the same activities, and cash in on high consumer interest as well.
Coupled with this, increased internet usage is another factor that has made this marketing alternative quite a hit.
According to statistics, around 40% of the world population has an internet connection today in 1995 it was less than 1%.
The number of internet users has increased tenfold from 1999 to 2013.
The first billion was reached in 2005.
The second billion in 2010. The third billion in 2014.
Internet user to date is over 3.6 billion.
Among the top 20 countries, India is the one with the lowest penetration: 19% and the highest yearly growth rate.
At the opposite end of the range, United States, Germany, France, U.K., and Canada have the highest penetration: over 80% of the population in these countries has an internet connection.
Out of these, 97% use it to search for products that they eventually end up buying.
Google research reveals that 10.3 billion searches are conducted online result in nine out of 10 product/business follow-ups
0ver 9.8% of internet users are from Africa.
The average adult spends over 20 hours per week with digital media.
Additionally, Google receives over 4,000,000 search queries per minute.
Four million search queries per minute? Wow! That’s a lot of people looking for answers.
And look at this,
[Image Source: smartinsights]
All in this one minute.
Thanks to smartphones and tablets.
That’s the part of the beauty of the INTERNET.
Now you can able to figure it out how big is the digital world.
Imagine if you explore in this as DIGITAL MARKETER.
That sounds great. Right!
Businesses that compete with you, directly or indirectly, can make tremendous profits and convert potential sales leads into loyal customers by taking advantage of being present on the internet.
Therefore, it is essential for a small business working in the global economy to make use of internet marketing.
Even if you do not have the resources to spend on an e-commerce website, at least make sure you are listed in the online yellow pages directory.
When customers conduct a quick search for the product they want, your company name will be displayed.
Approximately 48% of all customers using the internet to search for businesses use the Yellow Pages Directory, which is available online.
As it will be discussed in later sections, there are many ways to market your business on the internet, using either free or paid solutions depending on the budget you have to assign to internet marketing.
Using these methods is an excellent way to make sure you are heard and seen on the internet.
Online marketing has become a mandatory part of a business’s promotional strategy.
No campaign is complete without a representation on the internet.
Leaving out this medium means giving up your customers to the competitor!
Online marketing consists of the following subtypes of online marketing:
This refers to marketing that is done by sending advertisements and promotional content through emails. Businesses usually maintain email directories for email marketing.
Which is already considered old school, but is still one of the most effective channels?
Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.
Search Engine Optimization (SEO)
This refers to increasing the visibility of a website, its content or the words within the content so that they appear in search results. This is done using on-page and off-page optimization.
Search Engine Marketing (SEM)
This refers to the increasing website’s visibility in the search engines using paid reach (paid advertising) and organic reach (SEO).
Social Media Marketing
Where you use one or several social media channels to engage with customers, build relationships and then send them to your products and services.
Affiliate marketing is a kind of referral marketing, where you share profits with fellow marketers, in exchange for promoting each other’s products.
It refers to the hiring of third parties, also called affiliates, who market a business’s content online.
You can already guess how big online marketing really is, as you know how huge of a space each of these categories is, taken on its own.
I mean, just think about how many social media platforms you can name, off the top of your head.
Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn…
The details of these types of marketing will be discussed thoroughly in separate.
Online marketing is all that you do online to get more look at on you and grab people’s attention and, hopefully, at some point, get them to buy from you.
Online or digital marketing is to get ahead, to get started.
I hope this guide will help you do just that.